Wednesday, February 3, 2010

On Again Off Again On Again

There's an awful lot to do when you are a one-person, part-time Micro ISV. I purchased Delphi 2010 in November 2009 because I didn't want to miss out on the opportunity to upgrade from Delphi 5 Enterprise. I got excited about Delphi and writing code. I purchased several books so I would have a good source to rely on as I move from D5E to D2010. Then the excitement went away.

I have decided that I will alternate on a monthly basis between writing code and marketing. I have also decided that during the marketing phase I will reflect on what I did right in the past and what I did wrong in the past and share those insights here so other OPPTMISV's can learn from them.

So, this is the marketing month and so far I have done quite a few things already.
  1. I added socializing links to all the pages on my web site. I decided to use the Add This social scheme. Here is a link to their web site.
  2. I also created a business page on facebook and added a "Find Us On Facebook" link to all the pages on my web site. Check it out for your self.
  3. I created a new section on my web site called "In The News". This will be dedicated to any and all news related articles about my software.
I need to focus on "Righting a Wrong".For two plus years, a company has been using illegal copies of my software to fraud people. My name has been dragged through the mud by this guy. I'm trying to figure out how to take this wrong and make something good out of it.

I also am forging strong affiliate relationships. I will not inundate my customers with overloaded links to other peoples products which I am affiliated. I want high quality products with special discounts that only I can give. This is my service after the sale.

Semper Fi - Gunny Mike