David I to Discuss Mobile & Mac at the 2013 ISVCon

The 2013 Independent Software Vendor Conference (ISVCon), scheduled for September 27-29, 2013 at the Atlantis Casino Resort in Reno, Nevada, has released information about the panel discussions and seminars that will be presented. Designed to deliver the latest marketing ideas to small software development firms, this year’s conference includes:

• “Sell Software on Facebook” by Nico Westerdale of BitsDuJour – Can independent software vendors (ISVs) make money selling software on Facebook? Yes. More than half of the people in the US have Facebook accounts. Learn practical ways to build your fanbase, and create posts that generate traffic.
• “Conversations to Create More Customers” by Jessica Dewell of Red Direction – Move more software customers through your company’s sales cycle by changing from reactive conversations (such as answering email inquiries) to proactive conversations (such as listening and starting conversations.)
• “Growing your ISV business to Multi-Device with Mobile and Mac” by David Interstimone (David I) of Embarcadero – Discover how to increase software sales by supporting a mix of client devices, UI approaches, OS versions, and emerging form factors.
• “Connected Apps: The New Normal” by Leyla Seka of Salesforce.com – Learn to build and deploy connected apps as your software development business evolves from the desktop/laptop world to the cloud and mobile environments.
• “33 High Tech Business Myths, and How They Can Hurt Your Company” by Gary Elfring of Elfring Fonts Inc. – Gain insights into distinguishing between valid business ideas and the myths, folklore, and misinformation that can hurt your company.
• “Google AdWords – Winning the War and Making It Work” by Aaron Weiner of Software Promotions – Learn how recent AdWords changes will impact your account’s performance, and how you can overcome any problems.

Other seminar titles include:

• Practical Roadmap to High Performing Websites
• Secondary Offer Networks
• The Cloud for ISVs
• Avoiding Problems When Hiring and Working with Freelancers

Visit http://www.isvcon.org/speakers.php to read about new seminars that will be added during the summer.

Sign up for the conference by September 22 to take advantage of ISVCon’s $820.50(US) registration fee. Registration includes three days of intense education and networking opportunities plus a Thursday evening reception, and break rooms full of snacks and helpful representatives from the conference’s sponsors.

Previously known as the Software Industry Conference (SIC), ISVCon carries on a 22 year tradition of supporting independent software developers’ business and marketing efforts with seminars, presentations, and networking opportunities.

ISVCon is owned and presented by The Association of Software Professionals. Sponsors for ISVCon 2013 include FastSpring, Avangate, Tightrope Interactive, Software Promotions, Greentram Software, and The Association of Software Professionals. Visit http://www.isvcon.org/ for more information about attending ISVCon 2013. Or visit http://www.isvcon.org/sponsors.php for information about sponsoring the conference.

Semper Fi
Gunny Mike

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